Q:
What type of business do you have?
A:
I have an advertising and business marketing service with 15 Business
Card Kiosk displays located throughout the Diablo Valley.(Walnut
Creek, Concord, Pleasant Hill, Lafayette, Martinez) Each display
contains 32 secure compartments to billboard your business card
or promotion. A website was launched recently to compliment the
display locations and to enhance its effectiveness. Your business
card is promoted in high traffic businesses via the Business Card
Kiosk to the general public. The Kiosk signage is designed to drive
website traffic! Thus further promoting advertiser’s business
services & products.
Q:
What is the purpose of your business?
A:
The purpose of my business is to provide cost effective advertising
and marketing consultation to small and medium sized businesses
located in the Diablo Valley.
Q:
How is your service different from your competition?
A:
My service is on going, 7 days a week for 3, 6 or 12-month increments
for one low price. The more time you reserve the more valuable the
service. Your business cards are distributed only to people that
are interested in your business. Free self-service kiosks’
located in busy neighborhood businesses distribute your business
cards to potential new customers. A website compliments physical
kiosks’ locations with enhanced market awareness and local
marketing of your product or service. My service is cost effective
and simple to execute.
Q:
Is this service used in conjunction with other services?
A:
As a marketing consultant to small business I encourage a multi-dimensional
marketing and advertising strategy to achieve maximum return on
investment. Advertising in conjunction with seasonal and promotional
specials, and in conjunction with alternate channels such as website
creation, networking, print, industry publications and classified
advertising. Using different advertising methods concurrently diversifies
your investment and protects against failed campaigns and promotions.
Q: What are three benefits of your product/service?
A:
a.
Cost effective advertising which means profitable upside potential.
b.
Unique business card utilization and distribution via Kiosk’s
& Website references which means new ways to reach potential
customers.
c. New customers equals new sales, revenues, and profits for small
businesses.
Q: What is the cost of your service vs. your competition?
A:
I am extremely competitive in my pricing compared to my competitors.
Newspaper and Yellow Pages can be in the thousands of dollars per
year, direct mailing and free publications can be one to three thousand
dollars per year. Canvassers and door hangers are hundreds per distribution.
I charge a fraction for an on going (3 or 12 months) “always
on” advertising service. At $5.00 per display rack location,
times the number of locations, equals my baseline service charge.
Discounts are given for seasonal fluctuations in business, length
of reservation and for services rendered.
Q: Does it work?
A:
As with any advertising effectiveness can vary. I can say that many
advertisers continue to renew their contracts with me. Some have
been surprised at the effectiveness of the kiosk’s. I have
heard many success stories from my clients’. Their cards were
found in my kiosk locations and that led to big jobs or multiple
jobs from the same customer. It does work! I myself receive 10-12
calls per month from people inquiring about my services. So I know
it works! |